Inspired: How to Create Tech Products Customers Love (Building Products #1)

Marty Cagan

Rated: 4.23 of 5 stars
4.23 · 26 ratings · 368 pages · Published: 01 Jan 2008
Inspired: How to Create Tech Products Customers Love by Marty Cagan
The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of "tech companies" like Google, Facebook, Amazon, Twitter and the like, as well as the thousands of companies moving to leverage technology (financial companies, media companies, retailers, manufacturers, nearly every industry). Inspired covers companies from early stage start-ups to large, established companies. The products might be consumer products or devices, business services for small businesses to enterprises, internal tools, and developer platforms.

Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies.
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    The 'Building Products' series

    4.23 · 26 ratings
    psychological · personal-growth · non-fiction · technology · audiobook
    Building Products reading order and complete book list  ❯

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    Inspired: How to Create Tech Products Customers Love by Marty Cagan

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