The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Jennifer Aaker, Andy Smith, Dan Ariely, Chip Heath, Carlye Adler
Rated: 3.70 of 5 stars
3.70
· 10 ratings · 240 pages · Published: 13 Aug 2010
Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States
"The Dragonfly Effect" shows that you don't need money or power to inspire seismic change.