The He-Man Effect: How American Toymakers Sold You Your Childhood
Brian "Box" Brown, Box Brown
Rated: 4.00 of 5 stars
4.00
· 10 ratings · 272 pages · Published: 11 Jul 2023
Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda?
Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit.
Tagged as:
- war/big battles 3
- psychological 3
- historical 3
- political 3
- world war II 2
- coming of age 2
- robots/androids 2
- retellings 2
- social commentary 2
- super powered mc 2
- historical fiction 1
- military, war & conflict 1
- 20th century 1
- funny 1
- Add topics
- format - reader age
- comic 3
- non-fiction 3
- adult fiction 1