Just Enough Research (A Book Apart #9)
Erika Hall, Jeffrey Zeldman
Rated: 4.14 of 5 stars
4.14
· 14 ratings · 198 pages · Published: 10 Sep 2013
Good research is about asking more and better questions, and thinking critically about the answers. It’s something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time by reducing unknowns and making sure you're building the right thing, in the best possible way.
In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, identify small changes with huge potential impact, and why you should never, ever hold a focus group. You'll be on the path to good research in less time than you can plan your next pitch.
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The 'A Book Apart' series
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- Design Is a Job by Erika Hall Book #7
- Just Enough Research by Erika Hall Book #9
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- On Web Typography by Erika Hall Book #11
- Git for Humans by Erika Hall Book #17
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